When you travel around New Zealand you will soon notice that several places try to increase tourism through town branding. Plenty of towns try to make themselves sound appealing even if they don’t necessarily are/look appealing.
and my ‘favourite’:
The only reference to the slogan I could find was on this information leaflet about Milton. Councillor Gaynor Finch states (I assume in regards to the slogan): “In the last few years we have seen a number of new developments, with the potential to attract more...” Weeell…
I dearly love New Zealand and nothing against its townships but I’m just saying, such slogans might increase visitors’ expectations and eventually leave them disappointed. But I guess at least it gives them the opportunity to roll their eyes, have a chuckle, and shake their heads in amusement/disbelief.
So I guess, keep up the creative slogan-making, towns of New Zealand 😉